CCT208H5- Final Exam Guide - Comprehensive Notes for the exam ( 28 pages long!)

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT208H5
• Professor: Jeffrey Boase

Document Summary

Why methods matter: its all around us, its i(cid:374) the (cid:374)e(cid:449)s (cid:862)33% of americans (cid:271)elie(cid:448)e ____(cid:863, its there (cid:449)he(cid:374) you (cid:374)eed to (cid:373)ake de(cid:272)isio(cid:374)s (cid:862)this (cid:373)edi(cid:272)atio(cid:374) (cid:272)uases. ____(cid:863: its i(cid:374) your jo(cid:271) (cid:862)(cid:449)ill this (cid:374)e(cid:449) produ(cid:272)t sell (cid:373)illio(cid:374)s? (cid:863) What are methods: a way of approaching the world, a way of knowing things about the world, not an apparatus, not formulaic, qualitative approaches- online artifacts, field research, quantitative approaches- surveys, experiments, big data. Magic mystery box: represents potential, hope, a blank page where you can do anything, magic box of communication: think the results will be one way, but they are another, if it"s a (cid:373)ystery you lear(cid:374) (cid:373)ore. Quantitative approaches: developed by auguste conte, positivism: 1. Qualitative vs quantitative: qualitative-inductive approach, researchers start with the social world then develop a theory that is consistent with what they see ex.