CCT210H5 Study Guide - Midterm Guide: Umberto Eco, Constant Craving, Arbitrariness
Document Summary
Semiotics: a science that studies signs and their uses in representation. Semiotics is concerned with everything that can be taken as a sign . Involves the study not only of what we refer to as signs in everyday speech, but of anything which stands for something else. Sign: something that stands for something or someone else in some capacity. take the form of words, images, sounds, odours, flavours, acts or objects. Have no intrinsic meaning and become signs only when we invest them with meaning. 3 part model: the representamen the form which the sign takes (not necessarily material) = to saussure s signifier, an interpretant not an interpreter but rather the sense made of the sign. = to saussure s signified: an object to which the sign refers or attempts to accomplish (not in. Ideology: the shared set of values and beliefs that exist within a given society and through which we live our lives.