CCT210H5 Study Guide - Women Artists, Carl Jung, Epic Battles
21 Oct 2013
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Document Summary
Pop culture is engrained in everything, thus according to barthes, it"s generated this phenomena of neomania . Constant craving for new objects of consumption and new forms of entertainment instilled into the modern psyche by media images, messages and spectacles of all kind. Recurring media images that we see, messages that we receive, spectacles that are regularly shown to us. Creates a constant longing for something new. Eg) madonna reinvents herself thus stays relevant. Barthes claims that advertising is identifiable as the root cause of neomania. Through adaptive change, advertisers are constantly trying to ensure that any shifts in social entertainment trends are reflected in their advertisements as well. Narrative in radio also had genres of mythical proportion. Ex) radio sports broadcasts such as boxing matches were portrayed by announcers as epic battles pitting good against evil. To the listener, the distinction between mythical and the real became a blurry one.
