CCT302H5- Midterm Exam Guide - Comprehensive Notes for the exam ( 16 pages long!)

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Johnson baby power case for one of the studies. Media: organizations and systems through which information is collected and disseminated to the general public. Communication: the act of conveying a message to the receiver. Noise: sender, encoding message, message channel, decoding message, receiver. Encoding: embedding a certain meaning into the message. Feedback: reaction in response to the message. Noise: what gets in the way between the sender, the message, and the receiver, a (cid:374)oiseless co(cid:373)(cid:373)u(cid:374)icatio(cid:374) does(cid:374)"t exist. 90% of consumers read online reviews before visiting a business^ Customers are likely to spend 31% more on a business with good reviews^ 88% of consumers trust online reviews as much as personal recommendations^ Same ad, not just same product, placed in two different media will have fundamental difference products advertised in high-end magazines have: better (perceived) functionality. Whats a campaign: share a coke for example.

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