CCT322H5 Quiz: Review - Midterm 1
19 Jul 2016
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4 p"s o product o price o promotion o place (location) 4 e-p"s o permission o privacy o profiling o personalization. 4 p"s/c"s o customer solutions not products o customer cost not price o convenience not place o communication not promotion. 4p"s: product = the physical features of the product, or the intangible aspects of the service. Things you do to make product more attractive. Mcdonald"s and tim"s coffee cup lids: place = decisions about where to sell the product, concerns about where customers are (how to get them). Includes channel of distribution (the dif middlemen used to get product to customers). Online context, could be domain name: promotion = telling customers about product. Sub-catergories include: mass selling advertising (paid for), publicity (free). Viral marketing campaign: sales promotion stuff done to product in store. Positioning product, contests, coupons, free samples, etc: personal selling direct p2p contact with potential customer. Sometimes for large industrial sales or higher quality products.
