CCT356H5 Study Guide - Alt Attribute, Short Code, Mass Customization
22 Apr 2015
School
Department
Course
Professor
Document Summary
A form of qualitative research where a group of people are asked questions in an interactive group setting. From a marketing perspective, it is an important tool for acquiring feedback regarding new products and various topics: alt tag text. Alt text refers to the alt attribute for the img html tag: this is the text that appears in the caption. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these were once an important ranking factor: cost per acquisition. This model means the advertiser only pays when an advert delivers an acquisition. Definitions of acquisitions vary from site to site and campaign to campaign. It may be a user filling in a form, downloading a file or buying a product: mass customization, house email list- without purchasing or renting names.
