GGR252H5 Study Guide - Sauga, Outsourcing, Sobeys
Document Summary
Why study marketing retailing? economic change: growth of services urbanized society personal income and consumption. Understanding geography: spatial discipline, multi-disciplinary, spatial expressions/spatial connections. Geography and retail marketing: understanding the consume. Type of retail: strips, shopping centers, power centers, ownership, changes in retail structures. Retail strips: need to be more open, nature friendly so people get out of cars, walk and purchase. Planned retail: are organized and maintained now more greener space, less parking village atmosphere to spend time and money, and diff structure. Defining the market: focus-toronto market, population concentration, growth in population, growth in income, population variation, from the data graphs , cma census metropolitan data, avg household income : - highest income=closest to downtown area. *** less retail diversity: type of goods laptop, convenience goods: what you need (clothing, food) Buy close to home: shopping goods: big ticket items, travel greater distance to buy (flat screen tv, Market range wont travel far distance for a convenience good.
