GGR252H5- Final Exam Guide - Comprehensive Notes for the exam ( 51 pages long!)
Document Summary
Marketing is about how to reach consumers of goods and services. Marketing geography is about where best to locate and research consumer products. Most of new restaurants fail in the first 3 years, why: competitive market, wrong location. Instant: i want it now: account for less than 1% of canadian shopping, never likely to replace tradition shopping. Choice of large shopping mall: retail chains are more likely to be found in shopping malls, most frequent types of store: independent stores/family run, key: proximity/location. Private vs. public: locational strategy: serve the entire population/able to give service to every single person. Course context: supply and demand, course emphasis, course outline. Geographical context: approaches to geographical problems. Global context: retail change in a global economy. Cma are broken into smaller scale census tracts. Many census tracts have lots of french speakers. Only 5 census tracts satisfy francophone yuppies criteria. Company target markets b/c they can lower cost and earn a better return.
