GGR252H5 Study Guide - Midterm Guide: List Of Neighbourhoods In Toronto, Strip Mall
Document Summary
Affluent, informed, fashion forward clientele; high fashion, accessories, restaurants, art gallery, entertainment; interior and exterior, pedestrian space, patios, common areas etc. ambience and community; alternative retail space: business improvement areas. Cooperative of business owners, defined space, urban and suburban location. Improve competitiveness, create shopping destination through promotion and ambience; Provide opportunities for independent store, alternative retail. Inability to control business mix: retail strips. Unplanned retail, urban and suburban, independent stores, some franchises and chains; linear in structure, high levels of duplication in stores/services; convenience goods, local focus, reflect local population (income, ethnicity); tourist and leisure. Alternative retail format, opportunities for independent businesses: flagship stores. Draw attention to the brand, experiential, sensorial retail through visuals and technology, high levels of service, educated assistants, prominent locations in downtown core and some key shopping centres. Focus on drawing attention, not generation of store profit: big box stores. Mostly suburban, but some urban locations, power centres and standalone.
