[COM 351] - Final Exam Guide - Comprehensive Notes for the exam (27 pages long!)

• School: University of Victoria
• Department: Commerce
• Course: COM 351
• Professor: Brock Smith

Document Summary

Answer: b: a(n)________ is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement and control those strategies, marketing plan, communications plan, business plan, operational plan, financial plan. Answer: a: unethical business practices are damaging to, only the stakeholders, only the employees, to everyone in the society, only to the financial department, only to the ceo of the company. Answer: c: the fall of enron and worldcom was due to, substandard products, poor strategic plan, unsavoury financial and management practices, failure of marketing plan, no longterm business plan. Answer: c: ________ is the third, or nuts-and-bolts, level of planning, strategic planning, functional planning, operational planning, product development, business planning. Answer: c: the three levels of business planning are ________, managerial, operational, promotional, strategic, functional, operational, portfolio, strategic, functional, swot, strategic, tactical, operational, functional, tactical.