Sociology 2172A/B Study Guide - Midterm Guide: Polo Shirt, Bob Garfield, Budweiser Gardens
6 Feb 2018
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Sociologists find a way to make a difference in the world. Recognize personal experiences are affected by class/ethnicity/gender/age/sexual orientation. Discuss social issues in an informed critical manner. Predict something will happen if (generalize something will happen) Allows us to challenge perceptions such as stereotypes. Individuals: networks of people one associates with on a regular basis. Public issues: matters beyond an indvidiual"s control, caused by problems originating at societal level. Central theme: we are a global village we are not alone, all of us are intertwined with the reality of all nations in the world, culture becoming more americainized with ideals through company activities. Marshall mcluhan: the media is a message, advertising has important impact on our lives. Why sociologists study advertising: distribution of resources (super bowl ads) Can reach millions of people with a message. What you have to do to have status, dictates our behavior. A century ago: church sermons, political oratory, elders.
