Sociology 2172A/B Study Guide - Final Guide: Physical Attractiveness, Body Language, Intuit
8 Feb 2018
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Document Summary
Not only do advertisers view men and women differently, but men and women also bring different perspectives to. Gender and advertising how gender shapes meaning advertising. Gender roles in our society have changed dramatically since the 1950s. The last several decades have seen changes in the role of women in society, both as those who can earn money and those who spend money. In addition, the family structure in the us has changed: smaller proportions of two-parent families and larger numbers of single parents. It is estimated that worldwide about 70% of all working age women now work outside of the home. In addition to their changing roles in the labor force and in the family, women have also increased their power as consumers. Around the world, women are delaying marriage to increase their educational and career opportunities. Advertisers provide messages and leave the meaning up to consumers to develop.
