Sociology 2172A/B Study Guide - Final Guide: Personal Pronoun, Self-Actualization, Content Analysis
12 Feb 2018
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Cross-cultural: a problem of cross cultural content analysis is the organization and logistics of a large- scale cross country study. Unfortunately, there are a few large-scale cross cultural studies, and most compare the united states it"s one other country. Some regions are clearly understudied such as africa and latin america: self actualization, self interest, and self-esteem are examples of values that are easily recognized as a reflection of culture. Belonging is also a strong value of individualistic cultures (usa). Japanese ads were found to make greater use of the typically western individual independent appeal to us ads. Equality is a strong desirable value of the us culture, but the actual behavior of. Americans does not show so much equality: another paradox can be found in dependence versus independence, the opposing values related to power distance and individualism, related to dependencies are the opposing values and paradoxes of freedom. In lower power distance cultures, freedom means independence (usa)
