COM 494 Study Guide - Midterm Guide: Longitudinal Study, Eval
Document Summary
Stage 2: developing and pretesting concepts, messages, and materials. Review existing materials- where look for materials, appropriateness, test with intended audience. Develop and test message concepts- professionals, appropriate comm. , concept testing. Decide what materials to develop- (brochure) consistent w/strategies, function of message. Tailoring- produced for each person based on what is know about individual. Literacy- clear, respectful, important points first and last, needed info only, in order. Pretest messages and materials- draft materials, conduct pretests, analyze results. Role of formative research- focuses on designing program/ used during program to get feedback, takes place before + during program implementation, development of program messages and strategies. Communication plan- how/when resources will be needed, when events occur, at what points you"ll asses efforts. What to assess during implementations- activities being completed at right times, whether intended audiences were reached, how successful materials are, whether parts of program need to be altered/eliminated, within budget.
