RHETOR 20 Study Guide - Midterm Guide: Intertextuality, Apple Watch, Telepresence

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23 Feb 2017
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From lectures on fish, normal circumstances literal meaning (essentialist, anti---essentialist) interpretive conventions text/context paratext. Not propose no literal meanings at all, but emphasize that meaning moves and changes in space and time > plurality of literal meanings. Want transcendent (sticks for all time, transcultural and historical) literal meanings, narrow view of phrase by offering essential aspect. Grounded in notion that text is the basis of meaning, accessible by everyone. In a situation there can be multiple conventions, constantly negotiating! Most are unacknowledged and unconscious (don"t saying anything about personal space until someone bumps into you) but still enforced and operative. Produce literal meanings, which shifts between time and places. Rules of the game, basis of communal activity. Rhetorical conventions are built into texts, even when they are not verbal. Language has no shape independent of context: always encountered in the context and not the abstract, always has a shape which may change.

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