COM CM 301 Study Guide - Quiz Guide: Ice Cream Social, National Rifle Association, Customer Service

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J Downes

Document Summary

When reading wilcox & cameron, chapter 17 (corporate pr) be sure you: * can describe, in a sentence or two, the br spill case. Ex: mattel with lead paint recall: companies are finding it is good to monitor feedback though through: queries and content analysis phone calls, employee relations. Driving a mercedes-benz or flying united airlines: cause-related marketing. Yoplait and breast cancer: tips for conducting cause-related marketing, used by companies looking to enhance with csr. A profit making company collaborates with a nonprofit to advance that latter(cid:495)s cause, and at the same time, increase the former(cid:495)s sales. Its argued though that the technique will work when the idea, movements, or product earns genuine support form the marketplace: viral marketing companies: caffeine online marketing solutions, mindcomet and oddcast. * can describe, in a sentence or two, marketing communication: using tools or tactics of pr to support the marketing and sales objectives of their business.