COM CM 301 Study Guide - Quiz Guide: Aflac, High Visibility, Public Service Announcement
30 Jul 2018
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1st mistake blamed transocean, the company that had leased the. Bp caused a major environmental disaster as one of its oilrigs caught fire and unplugged, gushing into the gulf of mexico. 2nd mistake boasted that bp had everything under control and was well prepared for the disaster, which was proved false as weeks later, after various attempts to seal the well, failed. 3rd mistake tried to minimize the problem, made wrong choice statements spill continued to dominate not much they could do as a company at this point. Ceo, tony hayward did not handle the situation to the best of his ability made oil rig to bp as denial defense didn"t take responsibility for the spill statements that reduced his credibility and eroded public trust. Not all problems can be solved through public relations, no matter what they did (changing link on google to bring searchers to a correct one, etc) the bad news of the.
