COM CM 301 Study Guide - Quiz Guide: Ethical Dilemma, New Media, Chat Room

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J Downes

Document Summary

Standards of conduct which indicates how one should behave based upon moral duties and virtues rising from principles of right and wrong. Values of honesty, openness, loyalty, fair-mindedness, respect, integrity, adhering to professional standards, in good taste, sensitive to cultural values and beliefs. Ethical dilemma: hold members responsible for exercising independent professional judgement. Solution: keeping track of financial laws and regulations and ensuring full and fair disclosure. Ethical dilemma: controversy about whether public has been informed about source of information/footage and whether sponsor of material has been properly identified. Solution: avoid intentionally false information, clearly identify sponsor and the opening of the video and on all materials, clearly identify interviewees by name, title, affiliation. Identify yourself and connection to employer/client in postings that publicize a product or service. Disclose affiliation with employer/client in any chat room and disclose if opinion reflects client"s. Don"t offer gifts to bloggers in return for favorable reviews.