COM CM 301 Quiz: Test 1 Study Guide

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J Downes

Document Summary

Pr strategies (wilcox) - what is pr?, evolution of pr, research, social media. Development in us increase of internet, increased spending, overlap into various industries. Increase in china growing economy, world trade organization, expanding domestic and international markets. Increasing amount of students studying pr and institutions offering degrees. An art, a science, and a business. Management function which evaluates public attitudes, identifies policies and procedures of an individual organization with public interest, and plans and executes a program of action to earn public understanding and patience. Management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and its publics on whom its success or failure depends managing perceptions, presentations of reality. Influencing behavior to achieve objectives through the effective management of relationships and communications. Art and social science of analyzing trends, predicting their consequences, counseling organization leaders, implementing planned programs of action which serve both the organization"s and the public"s interest.