COM CM 380 Study Guide - Final Guide: Fear Conditioning, Pearly Gates, Skewness

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 380
• Professor: Mina Tsay- Vogel

Document Summary

Stages of minority portrayals: nonrecognition, ridicule, regulation, respect. Looking at a particular context: example: video games, stats: games sales outshine box office sales between 10. 5 billion to 11. 2 billion per year. Who is the average gamer: 29 year old male (industry standards, 8-18 year olds play 21 min per day (girls 12 minutes, boys 41 minutes) Esrb ratings: rates 1000 games per year, ec (early childhood), e, e10+, t , m (mature audiences 17+), a (adults 18+), Esrb content descriptors: sexual themes, levels of nudity, levels of violence, crude humor, slapstick humor, gambling, drug use, alcohol use, tobacco use, blood and gore. Quote from the industry (jay adan: we"ve been working really closely with esrb from day one. Everyone know what the limits are for violence because everyone has pushed that envelope. Sex and nudity are more implicit than violence which is explicit. Everybody knows what violence is on an international level: social distance theory (space, different cultural preferences)