SMG SM 151 Study Guide - Midterm Guide: World Economic Forum, American Cancer Society, American Red Cross

• School: Boston University
• Department: School of Management
• Course: SMG SM 151
• Professor: Tom Anastasi

Document Summary

Invest in 1. 5 billion in 401k plans. Provide a safe work environment for employees. American red cross, american cancer society, habitat for humanity. In may, delta was named one of the black enterprise top 35 best companies for supplier diversity, and new 2015 goals for minority business enterprises and women-owned business enterprises performance have been set about. People:advancing global diversity, promoting arts and culture, saluting armed service members and. Planet: improving global wellness, sustaining the environment. (ex. Alternatives to commuting, in-flight recycling, upcycling (carpet, vests, leather), water conservation. Profit: revenue exceeded million which achieved their goal of million in revenue. Driven in large part by the delta first class up-sell and economy comfort products. Value creation: upcycling old materials (carpets, vests, leather) is good for the environment; customers value companies that care about environmental sustainability. Value capture: delta is able to capture value by the amount of customers they obtain on their flights.