WLC 310 Study Guide - Midterm Guide: Starbucks, Mediascape, Carnivalesque
27 Jul 2018
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Document Summary
Deterritorialized: spread of influences outside latin america (la) & not just contained to its territory - global cultural flows . Mediascape: transfer of media, news, info, etc. Production fetishism: illusion that transnational production is not about placeless capital, global management and faraway workers, but a spectacle of idyllic local industries & of national sovereignty. Setting: where one eats is important to the signals of status and taste. Biographies: how a product arrived in the store or dinner table. Process by which the bean is bought, roasted and served, the flavour and freshness, the baristas and buyer for starbucks. Use of maps" painting the place as exotic" coffee regions. Hybrid versions of catholicism mixed with african and indigenous american rites and beliefs. Capacity for resistance and innovation generally associated with popular culture. Counter culture to modernity mentality propagated by the dominant culture of globalized capitalism.
