MKTG 330 Study Guide - Final Guide: Neopets, Global Positioning System, Sales Promotion
26 Nov 2016
School
Department
Course
Professor
Document Summary
Advertising specialty: a promotional product, usually imprinted with an advertiser"s name, message, or logo, that is distributed free as part of a marketing communications program. Basic bus: in transit advertising, all the inside space on a group of buses, which thereby gives the advertiser complete domination. Booths: at trade shows, a major factor in sales promotion plans. To stop traffic, it must be simple and attractive and have good lighting and a large visual. Brand trains: an advertising program under which all the advertising in and on a train is from a single advertiser. This advertising concept was first used in subway trains in new. York city and is being used on the las vegas monorail. Bus-o-rama: in transit advertising, a jumbo roof sign, which is actually a full-color transparency backlighted by fluorescent tubes, running the length of the bus. Car-end posters: transit advertisements of varying sizes, positioned in the bulkhead.
