MKTG 330 Study Guide - Final Guide: Payment Card, Out-Of-Home Advertising
12 Dec 2016
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Document Summary
Media that reach prospects outside their homes are called out of home media. Exotica like electronic signs or parking meters. Outdoor advertising is the least expensive per message delivered. Also offers other attractive features such as instant broad coverage, very high frequency, great flexibility, high impact. Standardized local advertising agency consists of about 3000 local and regional plan operators. National advertising makes up the bulk of outdoor businesses. What are the 3 most common forms of outdoor advertising: 30 sheet poster, junior poster, bulletin. A form of outdoor advertising available in some cities is the spectacular, and expensive electronic display. The basic unit of sale for outdoor advertising is the 100 showing or the 100 grps which means the message will appear on enough panels to provide a daily exposure equal to the markets total population. Transit advertising is a medium that offers high reach, frequency, exposure and attention values at very low cost.
