COMM 130 Study Guide - Final Guide: Relate, Eye Contact, Ad Hominem
19 Dec 2018
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Chapter 10: beginning and ending the speech. Four objectives to complete during the intro of a speech. Getting the attention and interest of the audience. How to reinforce central idea into the conclusion of the speech. Use consistent pattern of symbolization and indentation. State main points and subpoints in complete sentences. Label transitions, internal summaries, and internal previews. Follow the visual framework used in the preparation outline. Denotative: literal or dictionary meaning of word or phrase. Connotative: meaning suggested by emotions or associations by a word or phrase. Someone saying something upsetting to a person can lead to terrifying memories. Choose concrete words or more specific words. Avoid abstract words or words that are very broad. Statements that take more words than needed. Use imagery like the use of concrete words, similes, and metaphors. Use parallelism, repetition, alliteration (repeating the first consonant sound in adjourning words), and antithesis. Make sure language is appropriate from event, audience, speaker, and topic.
