CMN 102 Study Guide - Comprehensive Final Exam Guide - World War I, Vivid (Band), Vertical Integration
20 Nov 2018
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Document Summary
Communication use of shared symbols to convey ideas, info, beliefs. Transmission - content being communicated, straight forward broadcast from sender to receiver. Ritual - more complex,thinking about what audience believes (assumptions, biases, goals) ex: super bowl parties. New media modeled on older media on older media (& vice versa) Describe, summarize text and key features: analyze. Do certain patterns emerge visually, narratively, etc: interpret. Make informed judgment on how effective the text is, and why (move beyond subjective reactions) Reduced costs in production, democratic access to knowledge, more informed citizenry. Future?- enthusiast vs critics (enthusiasts think books will be completely replaced. Critics think some form of the book will always exist. ) Has a lot of information, greater depth, more detail. Good for people with special needs (older audience, dyslexic) Benefits independants: swifter distribution, greater convenience control, higher royalties. Economic strain: restricted access, school budgets, expiration dates. The first instantaneous form of mass communication.
