FM 116- Final Exam Guide - Comprehensive Notes for the exam ( 23 pages long!)

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The hard sell emerged: which was the aggressive persuasion designed to separate consumers from their cash: the marketing era: the marketing concept emerged: a consumer focus that permeates successful companies in every department, at every level. Chapter 2: economics: the economy is essentially a nancial and social system. !3: total federal debt: the sum of all the money borrowed over the years and yet not repaid is the total federal debt. Monday, december 11, 2017: monetary policy: refers to actions that shape the economy by in uencing interest rates and the supply of money, the federal reserve manages the monetary policy, the fed is headed by 7 board of governors. M1: all currency- paper bills, and metal coins. M2: all of m1"s plus savings account, money market accounts, and certi cates of deposit. However when prices begin to rise, the fed attempts to reduce the money supply.

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