MMC 2000- Midterm Exam Guide - Comprehensive Notes for the exam ( 33 pages long!)
Document Summary
Early magazine industry: 1741: andrew bradford"s american magazine and ben franklin"s general. Magazine were the first colonial magazines intended for a small group of literate colonists. Mass circulation era: began to prosper in post-civil war years, women"s magazine was crucial to this expansion right to vote was a large subject. Advertiser"s eager to appear: several reasons for growth inc in literacy. Reduced costs: 1870s price war made possible by ability of magazines to attract growing amounts of advertising factors that produced an explosion in ad agencies: Consumer brands and brand names industrialization the spread of railroads: magazines were perfect ad outlet because they were read by a large, national audience. Circulation became most important factor in setting ad rates: magazines were america"s first national mass medium important for social change. Muckraking: early 20th century; targeted the powerful and benefitted the poor.
