COMM 1000 Midterm: Week#6 Midterm Study Guide Fall 2018
23 Dec 2018
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Document Summary
Be familiar with and able to discuss the following concepts and. Fiske"s definition of communication: a multi-disciplinary area of study (everything) Nca"s definition of communication: people use ongoing message exchange to generate meaning. questions: The need for an interdisciplinary definition of communication (feeling) Model: sender message receiver; the sender plays prominent role in linear model. 1. there is no concept of feedback, which makes it inapplicable to direct human communication. (like newspaper, tv, ad) 2. do not know whether the communication is effective. 3. communication may not happen in turns and more than one message can be sent at the same time. 4. the model become less relevant to electronic communication and internet where it is not clear who is the sender and who is the receiver. Process and semiotics schools of communication theory: their focuses, disciplines, objects of study. Process school: how the whole process works--how senders generate message (based on their intention)
