MGT 3659 Study Guide - Quiz Guide: Samuel J. Palmisano, California Management Review, Ambidexterity
Document Summary
Chapter 2 strategic leadership: formulating strategy across levels. This activity focuses on ibm and how it uses corporate strategy, business strategy, and functional strategy to build competitive advantage. This activity is important because it illustrates how such strategies are created through the strategy process. Read the short case below and then complete the questions that follow. The current chief executive officer at ibm is virginia rometty who rose to the post in late 2012. Before her tenure, the office was held by sam palmisano. The example below comes from actual strategic decisions made at the firm. As the chief executive officer, mr. palmisano decided to invest in an emerging business organization (ebo). This was established to help select what new industries ibm should be entering. This group was formed specifically to expand quickly and successfully into new markets for ibm. Bruce harreld, a senior vice president, was tapped to lead this new business for ibm.
