MGT 3659 Study Guide - Quiz Guide: Pest Analysis, Scale-Invariant Feature Transform, Switching Barriers
Document Summary
This video reviews the generation of a pestel analysis to evaluate the impact of external factors on an industry. This activity is important because pestel is a framework used to remind us of important areas where trends can influence industry performance. To use pestel well, you must address how the trend is likely to sift an underlying dynamic of the industry. The goal of this activity is to demonstrate your understanding of how industry level trends will impact firms differently due to differences in strategies and resources. The kinds of factors that might be reviewed when considering the economic" aspect of the pestel include. Changes in disposable income per capita is an economic rather than a sociocultural, political or technological factor. The impact of baby boomers getting older on an industry would be classified in which. Demographic changes in the population are generally categorized within this sociocultural factor of the pestel.
