MGT 3659 Study Guide - Quiz Guide: Internal Combustion Engine, Small Engine, Allday
Document Summary
Internal analysis: looking inside the firm of honda corp. The strategic actions managers take link firm resources and capabilities. For example, investments in r&d labs (managerial actions) are one mechanism that links the resource (engineers) with the firm capability (product innovation). This activity is important because when multiple resources and capabilities are aligned on a single goal, the firm may have a core competency. For instance, canon"s ability in optics originates not just in the capability of its design engineers, but also in its precision in manufacturing. When a firm"s core competency is at the heart of the product it sells, that product can be considered a core product. Canon, optics are at the heart of such products as cameras, camcorders, scanners, and projectors. The goal of this activity is look closely at honda, and differentiate the important relationships between its firm resources, managerial actions, firm capabilities, core competencies, and core products.
