MGT 3659 Study Guide - Quiz Guide: Customer Service, Jetblue, Learning Curve
Document Summary
Maintaining a domestic call center that is open 24 hours per day. Customer service: a firm"s strategic profile based on value creation and cost is called its strategic position, which two of the following variables can managers primarily manipulate in order to answer the question, how should we compete? . Which product factors to reduce below the industry standard. Which product factors to raise above the industry standard. Differentiation: how to compete on a business level is defined by the variables value and cost. Increasing perceived consumer benefits: raoul is starting a new cosmetics company. His focus is on what he believes is a game- changing lipstick. He wants the lipstick to be accessible to everyone, but the manufacturing costs are higher than he had anticipated. Charge a higher price than the cost leader. Value position relative to competitors: to formulate an appropriate business-level strategy, managers must answer the who- what-why-and-how questions of competition.
