MKTG 313 Study Guide - Midterm Guide: Soft Skills, Problem Solving
GMU MGMT 313 Midterm
The Knowing-Doing Gap
the difference between what people know and what they actually do.
Organizational Behavior
an interdisciplinary field dedicated to understanding and managing people at work.
Contingency Approach
using OB concepts and tools that best suit the situation , instead of trying to rely on "one best
way."
Uncommon Sense
Over-reliance on hindsight, lack of rigor, lack of objectivity
Hard Skills
technical expertise and knowledge required to do a particular task or job function.
Soft skills
relate to human interactions and include both interpersonal skills and personal attributes.
Ethics
Guide behavior by identifying right, wrong and the many shade or grey in between.
Ethical Dilemmas
situations with two choices, niether of which revolves the situation in an ethically acceptable
manner.
What to do about unethical conduct?
Recognize that it's business and treat it that way.
Accept that confronting ethical concerns is part of your job.
Challenge the rationale.
Use lack of seniority or status as an asset.
Consider and explain long-term consequences.
Suggest solutions-not just complaints.
Problem
is a difference or gap between an actual and a desired state or outcome.
Problem solving
is a systematic process for closing these gaps
3 step approach for Problem solving
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