MKTG 313 Study Guide - Quiz Guide: Influencer Marketing, Brand Equity, Public Service Announcement
MKTG 313 quiz practice 4
The essential task for advertising is to develop a message that is different and
unmistakably linked to a company's brand
a. true
b. false
A
Cuddles, a baby's retail clothing brand, uses the softest cotton wool that enables
its products to stand out from those of its competitors. Cuddles has used external
positioning to stand out over its competitors.
a.true
b. false
A
The marketing process is designed to generate revenue for the firm
a. true
b. false
A
When an organization creates large-scale demand for its brand, the quantity of
product produced is increased which leads to higher unit production cost
a. true
b. false
b
Primary demand stimulation is likely to have an impact only on those products
that have been in the market for a long time.
A. true
B. false
B
A late-night television commercial for kitchen appliances urges viewers to
respond to the ad. it states, "Call this toll-free number in the next 30 minutes to
receive a free cutting board" and assures them that "operators are on duty" this is
an example of direct response advertising
a. true
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Document Summary
The essential task for advertising is to develop a message that is different and unmistakably linked to a company"s brand: true, false. Cuddles, a baby"s retail clothing brand, uses the softest cotton wool that enables its products to stand out from those of its competitors. Cuddles has used external positioning to stand out over its competitors. a. true: false. The marketing process is designed to generate revenue for the firm: true, false. When an organization creates large-scale demand for its brand, the quantity of product produced is increased which leads to higher unit production cost: true, false b. Primary demand stimulation is likely to have an impact only on those products that have been in the market for a long time: true, false. Delayed response advertising relies on imagery and message themes that emphasize the benefits and satisfy the characteristics of a brand: true, false.
