MKTG 313 Study Guide - Comprehensive Final Exam Guide - Lincoln Mkt, Customer Relationship Management, Sales
20 Nov 2018
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Support media are referred to by several titles, among them alternative media, below-the- line media, nonmeasured media, and nontraditional media. These terms describe a vast variety of channels used to deliver communications and to promote products and services. Out of home (ooh) advertising - media encompass many advertising formats found out of the home. As can be seen, the outdoor advertising association of america (oaaa) categorizes these media as out of home including billboards, street furniture, place-based media, and transit. Increased expenditures from local services and amusements, insurance, real estate, and telecom companies have more than made up for the losses: companies like mcdonald"s, apple, verizon, warner brothers, samsung, at&t, and. Coca-cola are some of the top spenders in this medium: miscellaneous services and amusements, retail, media and advertising, restaurants, public transportation, hotels, and resorts, financial, insurance and real estate, government, politics, and organizations, communications, automotive dealers and services.
