MKTG 407 Study Guide - Final Guide: Tencent, Wechat, Iso 14000
7 Dec 2015
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When speaking of a business model, remember to come up with a value proposition for the customer first. Value to customers is not only benefits but also pain removal, turn your product into necessity even though it"s not. Take note of the change in the old business models. Know these pipe model, value chains and farm-to-table. Pipe: firms create stuff, push them out and sell them to customers. Platform: they do not just create and push stuff out, but they also allow users to create and consume value. Users interact with each other using software we create. Our product has no value unless users use it. It is now a more; platform (inbound) related marketing. Retail, known as a pipe, is being disrupted by online marketplaces. (q1) (q2) Content marketing: the art of communicating with ur customers and prospects w/o selling.
