MKTG 471 Study Guide - Midterm Guide: Organism

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19 May 2018

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Marketing 471 test

Beauty as a drive of purchase effort

Pay price premiums up to 300%

Drive to far away locations

Wait in line for hours

Why do aesthetics have such powerful motivational consequences

Hedonic nature of beauty

Unique psychological effects

Lack of understanding those effects

Desire and Pride mean

Motivational

SOR

Stimulus

Organism

Response

Stimulus is...

Brand, Package, Price, Place, etc

Organism

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