MKTG 471 Study Guide - Final Guide: Competitive Advantage
19 May 2018
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Mktg 471 Exam 3
Pros of magazine ads
Rich color
Design option
Hit target audience
Long shelf life
Prestige
Authority
Believability
Cons of magazine ads
Expense
Weekly or monthly distribution
Lack of immediacy
No high frequency
Magazine categories
By content
By reach or geography
By size
Guaranteed circulation of mag
Number of magazines the publisher expects to circulate
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Primary circulation of mag
Number of people who buy the publication
Newspaper pros
Helps small budgets
Timeliness
Range of markets
Flexible medium for creativity
Geographic targeting
Reasonable cost
Cons of newspapers
Lack of sensitivity
Clutter
Poor production quality
Short life span
Lack of control
Newspaper categories (frequency)
Daily
Weekly
Newspaper categories (size)
find more resources at oneclass.com
find more resources at oneclass.com
