P R 220 Study Guide - Quiz Guide: Organic Search, Applied Psychology, Edward Bernays

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch

Document Summary

Technically you do not need to be licensed to practice public relation. Cannot be licensed because freedom of speech giving licenses take away right from the general public and their ability to give their opinion publically. Communicates professional standards of an association membership to both internal and external parties. Offering carefully expressed and professionally agreed upon guidelines for decision making and action. Competing duties: making an exciting story, grabbing attention. Duty to tell the truth may conflict with duty to make client look good. Which public has the most control, power, or stake in the issue at hand: getting word out as quickly and efficiently as possible, ethics are unenforceable so others in the community may be unethical. Dominant coalition - group of people with the greatest influence in in determining how an organization operates and pursues its mission. Pamphlets, ads, support from a famous person etc. can boost legitimacy.