P R 220 Study Guide - Quiz Guide: Strategic Planning, Greenwashing, Swot Analysis

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch

Document Summary

Pr 220 - ch 4, 5 & 6. Controlled media: channels of communication that allow public relations practitioners to write, edit, produce and distribute messages as they see fit. Also (for the most part) control who sees the message. Uncontrolled media: channels of communication that are outside of the control of the organization or pr practitioners. Anything not produces internally - others social media or blog posts, reviews, news reports. Most media falls somewhere in between the two. Controlled organization has control over the message. Uncontrolled hope that the media picks up the message but it may not go the way you want. More value because of third party credibility - but risky. A press conference is somewhere in between the two - you host the event but press can ask anything they want. Excellence in the field of public relations is based on meaningful action (cid:364)don(cid:361)t talk the talk if you can(cid:361)t walk the walk(cid:365)