AS.200.133 Study Guide - Midterm Guide: Hawaiian Pizza, Pineapple, Attitude Change
Document Summary
Audio recording started: 11:07 am wednesday, february 28, 2018. Attitude --> tendency to evaluate objects/issues favorably or unfavorably. Components --> first two components agreed upon by everyone that it makes up attitude, debate on the third component. Evaluation (affective) - how you feel about something. How you feel about something or someone is part of your attitude towards the subject. Belief (cognitive) - what you think about a something. Inherent to any attitudes is a set of beliefs about the characteristics, about the concepts of the event, person, etc. Debate: behavior is component of attitude vs. attitude(beliefs and evaluations) should predict our behavior. Behavior is a component of attitude - if someone is seen eating a. Hawaiian pizza, that person"s attitude towards pineapple on pizza can be inferred because behaviorally it should reflect their attitude. Very similar to schemas - they are attitudes. Organized all in structures, influence what we pay attention to, how we remember, how we behave.
