COMM 26000 Study Guide - Midterm Guide: Public Participation, Rhetoric, Attention

• School: Kent State University
• Department: Communication Studies
• Course: COMM 26000
• Professor: Trebing

Document Summary

Repetition: repeating something that has already been said. Rhetoric definition: aristotle, finding in the given case all the available means of persuasion, everett hunt, a human discipline grounded in choice and designed primarily to persuade. On which phenomena does rhetorical perspective focus: social truth, created and tested by people, concerned with what persuades people. Purpose of rhetorical criticism: public participation, self-improvement, historical understanding, contribution to theory. Selective attention: pick and choose within the message. Selective retention: remember parts of message that are important to you. Audience types: empirical audience, see speaker in real time, target audience, who speaker is focusing on, agents of change, people who act on what speaker wants done. Factors of source credibility: expertise, trustworthiness, dynamism, goodwill. Aristotle 3 forms of artistic proof: ethos, credibility of speaker, logos, logical appeals, pathos, appeal to audience emotions. Prior ethos: what audience knows about speaker before the speech. Derived ethos: how audience perceives speaker during the speech.