[JMC 20001] - Midterm Exam Guide - Comprehensive Notes for the exam (13 pages long!)

• School: Kent State University
• Department: Journalism and Mass Communication
• Course: JMC 20001
• Professor: Eugene Shelton

Document Summary

Study sessions for tests and quizzes, and study guides for tests. If not in 340 room, 414 or 416. Media produce and distribute newspapers, books, video games, magazines, motion pictures, Tv and radio, online pubs, etc all collectively known as media . Media is plural (media are, not media is) Communication: how we interact at many levels through messages. How you assign meaning to the world around you - esp important today. Speaks to selective retention and exposure (perception, interpreting messages) Culture: symbols of expressions that groups, individuals, and orgs use to make sense of daily life to articulate values process that delivers the values of society through products/meaning-making forms. Agenda setting: speaks to bias that we experience in news and media. Media research says that media pay attention to things that they determine to be major topics of discussion for individuals and society. Agenda setting does not tell audience what to think, but what to think about.