CHE 3173 : Test Sample (2012)
Document Summary
Persuasion element: don"t offend someone that is already persuaded as you try to persuade other people. Skills looked for in corporate america (in order) Agm attention gaining mechanism: sets stage for presentation, can be story, quote, questions ect. Pricing strategies: price skimming, price as high as can before competition catch up, penetration pricing, set price low to gain customers, market share enter market that is competitive, status quo, have around same price as competitor. Who makes pricing decisions: man/woman that is part of company. Promotional mix: 4 parts, part 1:advertising, tv minute long commercial, creativity gold, the blink, adlet range from 1-5 seconds, goal, promote product. Institutional bp: 1-4am prime time for ads on tv, the internet is hurting television, advertisers go where consumers go. Integrate parts of promotional mix for right package corporate america. Knights, pirates, trees flock to facebook: mascots make a comeback (pg. Coming soon: toilet paper priced like airline tickets (pg.
