CHE 3173 : Test Sample (2012)
Document Summary
John camp says what is required to be successful in business? : market yourself be able to bring in clients, sell yourself, know people, maintain contact. Traits need to be more successful with others: be creative, be aggressive, enthusiasm, smart, honesty. How do you sell yourself: concept of likeability, likeability most impact on. It takes 1/24 of a second for an image to be created. Default look- eye contact gets you in more trouble that others. Eye contact: 7% emotional impact, verbal arrangement of message, got to have the contact. 3 objectives of branding: identification, repeat sales, introduce new products. 3 big concepts of marketing: create customer value. Customer value = benefits cost: can company create enough benefits to justify cost, customer satisfaction. 63% of consumers will change their purchase decisions based on the indifference of one person. 77% of people will tell at least one person if they had a bad experience somewhere.
