CMST 1061 : CMST 1061 Midterm Review 2
Document Summary
Individual roles- refers to the idiosyncratic behavior of each individual member: is an expressed behavior of an internal or psychological trait. Group conflict: resource- related- occurs when group members perceive a shortage in supply, aid, or assets interests. Chapter 3 interests actually present to hear or view the message: evoked audience- textual construction of the audience created by the rhetor, target audience- specific audience in mind, empirical audience(situated aud. )- consists of those individuals who are: persona- mask for the purpose of persuasion, casts a role he wishes them to play, criticized audience- those who are in competition with the rhetor"s audience. Polarization breaks individuals into two groups; us and them . Us (positive) is who we are, what we stand for, and value. Them (negative)is the group that group that threatens our interests and prevents us from accomplishing our goal: polarization- strategy used by rhetor that serves to create this criticized.
