CMST 1061 Study Guide - Midterm Guide: Spinach, Assertiveness, Decision-Making
Document Summary
Explicit interests: goals that are clearly stated within the discourse. Rhetorical public discourse is designed to persuade or influence public (cid:1) (cid:1) (cid:1) audiences. Target audience = specific audience in mind. (cid:1) speaker. (cid:1) (cid:1) (polarization strategy that breaks individuals into two groups. Criticized audience = those in competition with the rhetor"s interests. Hidden interests: difficult or impossible to identify because they are. Empirical/ situated audience = audience present to hear or view the. Constraints: obstacles that stand between the rhetor and the audience. internal constraints: beliefs, attitudes and values of the audience that must be changed in order for persuasion to occur. External constraints: things that physically stop you from taking action, even if persuasion has already occurred. (cid:1) (cid:1) Sophists: group of men considered to be the first teachers of public. Deceptive reasoning: arguing both sides of an issue with equal force. Believed in relativism truth is relative (real truth does not exist).
