CMST 2060 : Test 1 Applin
Document Summary
Ethics- socially accepted standards that we use to determine right from wrong and good from evil: derived from ethos. Aristotle- father of public speaking: ethos- intelligence, character, and good will that a speaker communicates during a speech. Values- socially shared ideas about what is good, right, and desirable. Mccarthy accused innocent people of communism just so he would gain popularity and get re-elected. Romney wearing jeans to not seem rich: avoid band-wagoning, use current information, never try to be purposely ambiguous, know demographics of audience, ex. Age, gender: talk to audience, not above audience, don"t act too good or better than your audience. Support: add specifics, should help clarify ideas, should add interest, should add weight to speech, facts, statistics, keep it simple, examples, brief (short, extended (medium, narrative (very long, hypothetical, analogies, comparisons. Analogies: figurative- draw comparisons between things that are distinctly different, ex.
