Ch 5 Ethos (Got A+ on the test)

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Department
Communication Studies
Course
CMST 2060
Professor
All Professors
Semester
Fall

Description
EthosEthosoGreekmeaning characteroWas often the most powerfuloThe capacity to influence an audience based on audiences perceptions of the credibility and character of the speaker in relationship to its own interests and valuesoIt is determined by the relationship one has with an audienceoIs like a resume such that the more one includes on the document the more attractive he or she looksPersonaoThis rhetorical creationoRepresents the constructed ethos that a rhetor creates within the confines of a particular rhetorical textoIs more a creation of language rather than an in
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